In bed with
"The beauty is in the mess" and we keep it real:
What's your motto when life gets a bit messy?
Keep things simple.
We’re all about female empowerment: what gives you those “boss” vibes?
Since launching my own business I’ve had the opportunity to work with so many amazing female entrepreneurs and it’s been amazing to see women supporting women. We are actually launching out first co-branded product with KIP Sleepwear (a female run business) for Mother’s Day. For the first time, they will be launching matching PJ sets for moms and children. We’ve worked with them to customize the sets—selected the fabrics, piping and colours. We can’t wait for the limited-edition collection to launch on May 3rd. Boss babes unite!
What is your workout philosophy?
I feel like I spend just as much time on my workout playlists as I do actually working out...
Her quick pick
What would people be most surprised to learn about you?
That I’m an Icelandic Jew...
What beauty items can we always find in the top shelf of your medicine cabinet?
Dr. Barbara Sturm cleanser, Skinceutical’s CE Ferulic serum, Dr. Goldfaden’s brightening eye cream and Dr Sebagh’s vital cream. I’m currently hooked on the Welleco Super Elixir. It’s an alkalizing supplement developed by Elle Macpherson and I swear I’ve never had more energy. Goop’s detox bath soak is also a favourite.
What’s something you own, that you truly cherish?
Definitely my engagement ring. I guess you could say that it’s a bit of a rebellion against tradition. The band is gold with an Alexandrite stone. Alexandrite is a rare stone that is known for its ability to change colour. Depending on the light it will change from a reddish orange to green—I often joke with my husband that he can predict my mood by my ring! It is also my birthstone and fittingly enough Aaron proposed to me on my birthday. I love that it’s a conversation starter and has a story behind it.
Closet you’d most love to raid
Your advice to all the momtrepreneurs out there?
There is no silver bullet to success. It takes time to build a brand. We are trying to be patient and strategic and keep our momentum.
The last text message you sent says:
“Don’t forget the rainboots” #momlife